Amber Technology takes new approach to instore presence

Amber Technology will begin a new partnership with field marketing and merchandising specialists, Omna Field Solutions Pty Ltd (Omna), commencing 1 July 2017.

The partnership will see Omna bringing a unified approach for Amber Technology’s sales and merchandising process within major retail outlets across Australia.

Omna will work closely with retail stores to improve the point of sale presence for the brands distributed by Amber Technology including Onkyo and One for All. They will also offer relevant product training to the retail staff to increase knowledge of up-and-coming products, and refresh awareness of current products in store, along with information around promotions.

“The market is constantly changing, and so are our shopping habits as consumers. As a result, we have had to adapt our way of thinking on the best way to support our retail partners address this change” commented Alberto Zamudio, National Sales Manager at Amber Technology.

“Omna has extensive experience in highlighting key technologies with a unified voice and immediacy, and schedule their training to emphasise this within major retail stores. This partnership will give Amber a unified approach to ensure brands such as Onkyo and One For All are top of mind with our retail customers.”

The partnership will also provide Amber Technology with more transparent reporting and data capture, to assist with stock management and forecasting.


About Omna

Omna Field Solutions brings a new collaborative approach to the area of Field Marketing. With a focus on technology excellence Omna aims to provide advanced training techniques to ensure it has a highly focused and engaged field team that is aligned with our client’s requirements.