Middle Atlantic Products and Amber Technology announce new Australian partnership

Amber Technology Limited, one of Australia's largest and most respected AV suppliers is pleased to announce a new distribution relationship with Middle Atlantic Products, a leading manufacturer of custom racks, enclosures and accessories.


Warriewood, Australia , June 4, 2013 Amber Technology Limited, one of Australia’s largest and most respected AV suppliers is pleased to announce a new distribution relationship with Middle Atlantic Products, a leading manufacturer of custom racks and enclosures and accessories.

Middle Atlantic

Stephen Fried, International Sales Manager, Middle Atlantic Products comments: “We offer our thanks to our previous distributor, and our best wishes for their future endeavours. This new arrangement is part of our investment in the Australian marketplace to support our growing customer base with complete AV solutions and a strong dealer network. We are looking forward to increasing our nationwide market presence with the innovative products and excellent service levels that customers expect from Middle Atlantic, particularly when combined with the wide range of compatible products and solutions that Amber offers. Middle Atlantic is committed to supporting the Australian market."

Amber Technology General Manager - Lifestyle Segment, Phil Simmons comments: “The addition of Middle Atlantic Products compliments our already extensive portfolio of products for our Custom Installation Segment. It fills a gap we had in our turn key offering and one in which we were very selective in which brand we decided on. Additionally it presents opportunistic synergies across other segments of our business. Middle Atlantic is a world renowned quality brand which made perfect sense alongside our current portfolio of similar auspicious brands. Each time we decide on a new brand or product range, it firstly has to compliment our current product range but also fill a specific need and lastly add value to our valuable network of professional customers. We are very excited to be chosen by Middle Atlantic as their distribution partner in Australia."

About Middle Atlantic Products

Middle Atlantic Products manufactures exceptional support and protection products to mount integrated AV systems in Residential, Commercial, Broadcast, and Security applications. Products include racks and enclosures, surveillance and monitoring consoles, data and cabling management, studio furniture, & video mounting solutions.
All of their products are engineered to maximize system reliability and to meet the needs of installers; from thermal considerations and built-in cable management on our racks and enclosures, to pre-installed washers on rack screws, Middle Atlantic Products build in ways to save time and simplify the job. For more information about the product range visit www.middleatlantic.com

About Amber Technology

Amber Technology is one of Australia's largest and most respected distributors of high technology equipment solutions to the professional broadcast, film, recording, live production & home entertainment markets. Amber Technology’s Custom Installation Division provides a ‘One-stop shop’ for custom installation dealers and AV Integrators to satisfy all of their product and project requirements.

For more information contact Amber Technology:

Unit 1, 2 Daydream Street, Warriewood NSW 2102
Free Phone: 1800 251 367 e: custom@ambertech.com.au www.ambertech.com.au