Sound Technology Meets Fashion Head On
Amber Technology has launched a new range of personal headphones that radically merge high-fashion looks with high-performance audio technology.
Developed by Scandinavian firm, Zound Industries, the range comprises three distinct brand names: Urbanears™, Coloud & Marshall, each styled to meet the expectations of various contemporary market segments in terms of both form and function.
The new ranges are designed to completely change the perception of traditional headphones from a simple sound source to a modern fashion accessory.
Zound Industries believe that by adding fashion to function, they are not entering uncharted territory. Both eyeglasses and wrist watches were originally entirely function-based, for example. Today, they’ve been transformed into completely lifestyle & fashion-driven markets. Functionality is taken for granted.
Available in both in-ear and over-ear formats, the Urbanears™ range offers the ultimate combination of performance audio and a massive colour palette to suit every fashion style and season.
Coloud headphones make a huge style statement at entry level pricing and are available in a vast array of colours & patterns ranging from flags of the world to Star Wars™, Marvel™ super heroes, Betty Boop™…and much more.
Towering walls of black Marshall amplifiers have formed the backdrop for the world’s greatest rock guitar legends since the 1960’s. So the new Marshall headphone range reflects that “black ‘n loud” heritage.
According to Amber Acting General Manager, Phil Simmons: “Amber’s product range already boasts many of the world’s leading manufacturers of high performance audio & vision systems. Now with the addition of Urbanears, Coloud & Marshall headphones, we can meet the ever-changing needs & tastes of a new, massive market segment – the fashion-technology conscious “technoistas”.
“Our view is that this market area will continue to develop & expand well into the future so we have several more new products in the pipeline for release over the coming few months – and a lot more exciting plans for the future!” he added.
Urbanears™, Coloud & Marshall fashion headphones are now exclusively distributed in Australia by Amber Technology and nationally available from an extensive network of selected audio dealers and fashion outlets.