• Embrionix appoints Amber Technology as Distribution Partner

Embrionix appoints Amber Technology as Distribution Partner

Embrionix, a global leader in broadcast video solutions has appointed Amber Technology as their sole Value-Added Reseller for Australia and New Zealand. Amber Technology will be promoting, reselling and supporting Embrionix solutions within the ANZ market. 

Embrionix VP Sales, Denis Pare says “For more than 30 years Amber Technology has been a recognised leader in the Australian and New Zealand broadcast industry. Their team of highly experienced professionals will greatly assist broadcasters and media professionals who are increasingly facing challenges with the shift of video baseband over IP and Video. Amber’s team has the extensive experience that will provide Embrionix with the right partnership to help us expand in Australia and New Zealand.” 

Amber Technology Managing Director Peter Amos says “We are very pleased to welcome Embrionix to our portfolio of Media Systems solutions. Embrionix brings a fresh and innovative approach to media format adaptation and processing solutions based on SFP architecture (Small Form-Factor Pluggable) that inserts directly into commercial off the shelf network switches or in stand-alone units. Embrionix will help our broadcast customers to consciously make the move in the IP path.” 

Amber Technology General Manager, Media Systems Ross Caston further commented "The Embrionix product range brings exciting opportunities to integrate into solutions that we provide to our customers, as well as sell the product outright. Embrionix is the perfect complement to other market leaders in our portfolio such as Avid, EVS, SAM Snell Advanced Media and Telestream, ensuring that Amber continue to be perfectly equipped to facilitate our customers steady migration to IP Infrastructure." 

With Amber Technology representing Embrionix on the Australian and New Zealand markets, Embrionix reaches its goal of getting closer to its customers and providing them with local access and support to its solutions. More information about Embrionix can be found on their website